Total product redesign - cleaning products
Total product redesign - cleaning products
Information
Clever 'post-mix' cleaners
- Company rethought its domestic cleaning products to reduce waste and costs
- They changed the composition and packaging of the product
Replenish, a company producing domestic cleaning products, wanted to rethink its products to better meet consumers’ needs.
The firm observed that while traditional cleaning products are usually a mix of 10 % chemicals and 90 % water, they could simply provide the chemicals and let customers add the water at the moment of use.